In a piece by Jimmy Vielkind of the Times Union, the changing and expanding role of New York based lobbying and public affairs firms is well illustrated.  These changes are also occurring throughout other states and in D.C.’s federally based firms, where expanded pr, communications and even online marketing and social media services are now being incorporated into traditional government relations activities.  The need for firm’s to house these additional skill-sets are being driven by the vast number of new communication channels which must now be pro-actively controlled by businesses, organizations, candidates and interest groups in order to deliver their messaging and build coalitions.

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